Faunalytics is a non-profit research organization claiming they are, “dedicated to helping animals by providing useful information to advocates to help them increase their impact.” Faunalytics was formerly called The Humane Research Council. It was founded in 2000 by vegan activist Che Green who served as Executive Director for 20 years before stepping down to pursue other avenues. He now serves on their Board as their Treasurer. Faunalytics’ website states they do original research, conduct surveys and impact evaluations in partnership with “animal protection” groups.
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