Protect The Harvest | PETA Propaganda Machine Aimed at Children

In March 2023, People for the Ethical Treatment of Animals (PETA) announced a redesign of their website. This effort appears to be an attempt to enhance their targeting of children with animal extremist vegan indoctrination messaging. We have previously written about peta2, the youth propaganda branch of PETA. Since they recently updated their materials aimed at children, let’s take another look.

PETA’s announcement expresses that peta2 exists to “reach young people by focusing on empowering, positive content about animal rights and following a vegan lifestyle, which affords students a break from the anxiety-inducing news they are often inundated with during daily life.” Yet, this messaging is inconsistent with PETA’s actions, which bombards readers with repetitive negative messaging about animals in its attempts to convince children that animals aren’t “test tubes, dinner, clothing, entertainment, or anything else for us to use.” To us, those messages do not seem to relieve stress in children. Instead, PETA’s misleading messages serve to create anxiety, doubt, fear and confusion.

The Devil is in the Details

The peta2 website overhaul displays friendly vegetable and animal graphics alongside a “free stickers” button that is repeated on each page. They made it a point to omit their typical extremist graphic content and radical ideology promoted by their parent organization (PETA). Clearly,