By Jaclyn Krymowski for Protect The Harvest
It’s undeniable from both the consumer and producer standpoints that there are a lot of challenges in today’s animal protein markets. For hungry families, prices continue to rise across the board from steaks to eggs and everywhere in between.
The cost of food, and especially meat at the grocery store, is frustrating for everyone. Both shoppers and retailers are asking questions in an attempt to have some clarity on why their food prices continue to soar. They want to know who, if anyone, is profiting at their expense. The reality is a complex story. Shoppers need to know that both farmers and ranchers feel the same financial strains as consumers because they need to feed their families as well. They also have added pressure to meet market demand even when profitability is extremely difficult.
Farmers and Ranchers are Not Making Big Money
The price consumers see during their routine shopping is from the perspective of an end product on a shelf. This makes it easy to assume that surely someone on a more fundamental level of the supply chain is profiting.
Most shoppers mistakenly believe that higher grocery store prices mean that farmers, ranchers, processors, and/or distributors also see that reflected in their bottom lines. An in-
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