From an article in Drovers’ Magazine
Tucker Brown of Throckmorton, Texas, has been selected by the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, as the 2022 Advocate of the Year. The award recognizes Brown for his creative use of storytelling across social media platforms, along with continuing his family’s legacy as a sixth-generation cattle rancher.
Well respected across the industry, Brown is active in his family’s operation, R.A. Brown Ranch and serves on the Leadership Development Committee for Texas & Southwestern Cattle Raisers Association. As a “farm gates always open” type of person, Brown said he doesn’t hesitate to answer hard questions about the beef industry and loves showcasing their West Texas multi-generational ranch.
“Our goal is if we can help consumers understand where their food comes from, they will have a deeper sense of trust,” said Brown. “Having people come to the ranch and ask questions helps us move forward and do better.”
As a modern-day influencer, Brown has a knack for creating intriguing and approachable social media content that bridges the gap between consumers and producers, reaching millions of viewers. A recent partnership with Texas Beef Council will bring more of Brown’s behind-the-scenes ranching content to Beef Loving Texans social channels this year.
“Now more than ever,